speaker
Moderator
conference Team

Samson Arega

Regional Director of Sales, Marketing and Services USA, Ethiopian Airlines
Samson Arega

Mr. Arega began his assignment in the US in early 2022. Previously he had successfully led the company’s business operations in Kuwait and Canada, where he was the recipient of 2021 Business Person of the Year Award by The Nigerian & Canadian Business Network (NCBN).

With a long career in the Aviation Industry, Mr. Arega began his career out of college with Ethiopian Airlines. His first job was in Sales and Marketing before being promoted as Area Manager in Kuwait. After two years, his effective leadership and multiple accomplishments led him to be appointed as Country Manager for Canada, job which he had for almost three years before coming to the United States.

Mr. Arega believes that throughout all his assignments, he has maintained a focus on managing initiatives, building business partnerships and creating a greater awareness of the Ethiopian Airlines importance in connecting the World to all of Africa.

Agenda

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Breakout 3
Saturday
|
3:45 pm
Aldrich 110

Intra-Africa Trade

Realizing the Promise of the Largest Free Trade Market in Africa
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Intra-Africa Trade

The conversation on intra-Africa trade has been dominated by the recently implemented game-changing African Continental Free Trade Agreement (AfCFTA) and its potential to position the region as the fastest growing in the world. This discussion will broaden the conversation and unpack the AfCFTA for what it is – a legal instrument to enhance intra-Africa trade – and what we can realistically expect from the agreement, in the context of existing regional economic networks and other trade instruments already in effect. The discussion will seek to address questions such as how Africa can unlock potential by building more viable regional value chains, how countries can overcome infrastructural differences impeding trade, and how payment innovation must align to facilitate cross-border exchange. Underpinning these reforms is the critical role of financing to not only bridge the infrastructure and investment gaps, but also offset the revenues generated by existing trade barriers. Lastly, the role of the private sector cannot be understated. The discussion will highlight the dual role the private sector has to play, both as traders and agents of innovation.

America/New_York
Mar 25, 2023 3:45 PM
Aldrich 110
Speakers