Freda Isingoma

Broad and powerful, the creative industry in Africa holds great promise and spans multiple sectors including film, art, fashion, music, social media content creation, among others. This panel will engage different actors across the value chain on how to break down the barriers that are holding back the industry from achieving its full potential. In this discussion, we will cover the tailwinds that have supported the growth of African creative content so far, how to further increase access to financing for creative entrepreneurs, how to formalize the industry to better realize the economic benefits of its output, how to boost investment in the physical and digital infrastructure that support the creative economy, how to better leverage global digital platforms to distribute creative products more effectively and finally government policies needed to support the overall development of the industry.