Addy Awofisayo

Addy Awofisayo is the Head of Music, Sub-Saharan Africa at YouTube, responsible for defining and executing the strategy for African music. In this role, she works with artists, labels and music companies to grow their businesses on YouTube, and forms partnerships with organizations to grow the music ecosystem in Africa.

Previously, she led Content Partnerships for Sub-Saharan Africa at YouTube, working with Creators and Media companies on the continent. In that role, she led the launch of initiatives such as Africa Creator Week, YouTubeBlack Voices for Creators and Artists in Africa, and Africa Day Concert hosted by Idris Elba.

Addy is a media and tech professional with over 15 years of global experience working in various strategy, finance, content and partnerships roles across Africa, Europe and North America.

Addy holds a Bachelor's degree from University of Virginia and a Masters from Harvard University.