The Creative Economy

There is a lack of focused discourse highlighting innovation in exceptional talent identification and development in Africa. There is an urgent need to harness/unlock the potential of Africa’s demographic dividend by way of its youthful population. This panel will seek to learn from a diverse set of entrepreneurs at the forefront of reimagining how we educate the world’s youngest population. We will explore how for- and non-profit models face incredible opportunities and challenges as they scale across borders on the continent.

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

‍

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 

In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 

The possibilities are endless! 

In this session, we will hear from experts across sectors to posit how we can take an interdisciplinary approach to accelerating Africa’s development in the next decade and beyond. Grounded in an understanding of the largest opportunity gaps, this session will focus on innovative solutions for inclusive growth. In addition to looking at on-the-ground enablers, such as technology, education, and public-private partnerships, we will focus on how the diaspora can support Africa’s growth journey.