Climate and Sustainability

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

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Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 

In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 

The possibilities are endless! 

Although Entrepreneurship through Acquisition (ETA)— where entrepreneurs search for and acquire small, stable, cash-flow positive businesses with the intention to grow them over time—is becoming more popular, few “search funds” have been established in Africa. Indeed, there has been limited data to support the case for investing in African search funds and the benefits of this novel asset class. Still, ETA remains uniquely positioned to unlock value, find new talent, and accelerate the growth and development of SMEs—particularly family businesses—across the continent. This panel will focus on three key questions: (1) What makes Africa ripe for the growth of search funds? (2) How can the North American search fund model function on the continent? (3) What are the dynamics of operating and growing businesses under this model?