Afrolituation x World Afrika Party sponsored by Amplify Africa

African agriculture is at once an immense challenge and opportunity. With proper investments, we could increase production by hundreds of billions of dollars annually, with equal potential in processing and retail. The continent closed 150 agtech funding deals for $482.3M in 2021, but much more is needed. Come join Africa’s foremost agri investors, agtech entrepreneurs, and downstream and upstream operators as they outline how to realize the sector’s potential via better business models, talent and investment.

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

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Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 

In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 

The possibilities are endless! 

It is estimated that over $5 billion was invested across Africa in 2022 – the number of start-ups is growing quickly. As the ecosystem matures, the expectations are higher for founders in Africa. Join us for an intimate fireside with some of Africa’s leading start-up founders. We will delve deep into the highs and lows of being a founder – from building a world-class team, attracting customers, and fundraising, to maintaining self-care.

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