Afrolituation x World Afrika Party sponsored by Amplify Africa

Broad and powerful, the creative industry in Africa holds great promise and spans multiple sectors including film, art, fashion, music, social media content creation, among others. This panel will engage different actors across the value chain on how to break down the barriers that are holding back the industry from achieving its full potential. In this discussion, we will cover the tailwinds that have supported the growth of African creative content so far, how to further increase access to financing for creative entrepreneurs, how to formalize the industry to better realize the economic benefits of its output, how to boost investment in the physical and digital infrastructure that support the creative economy, how to better leverage global digital platforms to distribute creative products more effectively and finally government policies needed to support the overall development of the industry.

We go beyond the hype of venture building and block buster investment deals, back to the fundamentals of what it takes to build a large successful enterprise in Africa that can outlive the founders, generate sustained returns and become global players. How are incumbents keeping up with the competition and dynamism of well funded startups? How do muti generational businesses in Africa engage long term levers of governance, ESG and sustainability? What can we learn from the often silent contributors to our economies as we build the companies of the future today? This panel will delve into these pertinent questions from a myriad of perspectives from CEOs of multi generational billion dollar family businesses, corporate venture builders, and Africa's leading PE investors.

Africa's narrative on the world stage today is being shaped as ground-breaking musicians, artists, journalists, blockbuster movies, tv shows and writers take center stage. This panel will discuss pertinent trends from across stakeholders in this culture - shaping ecosystem. As Africa accelerates into the future, this panel will present an insightful set of perspectives on the power of narrative and creativity to re-imagine and visualize the direction of progress. Our goal is to highlight how African music is showcased to the world, the challenges that exist and the forces that are at work to positively enhance the upward trajectory.