Fintech in Africa: The End of the Beginning

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

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Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 

In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 

The possibilities are endless! 

Africa is in the midst of a digital revolution: approximately 473 million Africans are online, and an additional 300 million will likely join them by 2025. Average download speeds in Africa doubled between 2015 and 2019, while data costs halved. Underpinning this growth is the installation of digital infrastructure (fiber optics, data centers, and more) serving the continent. In this panel, we will hear from the folks building that infrastructure. We will understand the history, opportunities, and challenges in this sector.

Africa accounts for only two to three percent of global greenhouse gas emissions, yet it is disproportionately affected by the impacts of climate change. Key development sectors have already experienced severe damages including water shortages, reduced food production, biodiversity loss, loss of lives and reduced economic growth. Populations as well as businesses alike are increasingly exposed. Governments, businesses, and civil society must collaborate to deploy and scale solutions across industries that accelerate climate resilience and adaptation. Africa is also uniquely positioned to capitalize on the international transition to “green growth”, with opportunities to tap into new, fast-growing industries that can help to reduce global emission while creating jobs and economic development at home. This panel highlights investors, operators, and advisors to businesses and governments who aim to build synergies on the continent between climate adaptation and sustainable growth.