Africa Accelerated

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

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Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 

In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 

The possibilities are endless! 

Africa's narrative on the world stage today is being shaped as ground-breaking musicians, artists, journalists, blockbuster movies, tv shows and writers take center stage. This panel will discuss pertinent trends from across stakeholders in this culture - shaping ecosystem. As Africa accelerates into the future, this panel will present an insightful set of perspectives on the power of narrative and creativity to re-imagine and visualize the direction of progress. Our goal is to highlight how African music is showcased to the world, the challenges that exist and the forces that are at work to positively enhance the upward trajectory.

The conversation on intra-Africa trade has been dominated by the recently implemented game-changing African Continental Free Trade Agreement (AfCFTA) and its potential to position the region as the fastest growing in the world. This discussion will broaden the conversation and unpack the AfCFTA for what it is – a legal instrument to enhance intra-Africa trade – and what we can realistically expect from the agreement, in the context of existing regional economic networks and other trade instruments already in effect. The discussion will seek to address questions such as how Africa can unlock potential by building more viable regional value chains, how countries can overcome infrastructural differences impeding trade, and how payment innovation must align to facilitate cross-border exchange. Underpinning these reforms is the critical role of financing to not only bridge the infrastructure and investment gaps, but also offset the revenues generated by existing trade barriers. Lastly, the role of the private sector cannot be understated. The discussion will highlight the dual role the private sector has to play, both as traders and agents of innovation.