Africa Accelerated

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

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Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 

In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 

The possibilities are endless! 

Real estate can be a vehicle to leap the African middle-class into financial prosperity. The challenges are recognizing the barriers, finding new opportunities, and enabling access. In this session, we will cover the needs for better planning, construction, and access through the lens of people involved in both the public and private spaces. We will conclude with practical guidelines for investing in affordable real estate from within and beyond the African borders at the personal and institutional level. Affordable does not mean low-quality; it means scalable and replicable for the masses. Innovators are making a difference through new construction-technologies, collaborating with government to minimize risks, and bringing unique means to connect capital for developers, buyers, and investors.

Africa is in the midst of a digital revolution: approximately 473 million Africans are online, and an additional 300 million will likely join them by 2025. Average download speeds in Africa doubled between 2015 and 2019, while data costs halved. Underpinning this growth is the installation of digital infrastructure (fiber optics, data centers, and more) serving the continent. In this panel, we will hear from the folks building that infrastructure. We will understand the history, opportunities, and challenges in this sector.