Africa Accelerated

Broad and powerful, the creative industry in Africa holds great promise and spans multiple sectors including film, art, fashion, music, social media content creation, among others. This panel will engage different actors across the value chain on how to break down the barriers that are holding back the industry from achieving its full potential. In this discussion, we will cover the tailwinds that have supported the growth of African creative content so far, how to further increase access to financing for creative entrepreneurs, how to formalize the industry to better realize the economic benefits of its output, how to boost investment in the physical and digital infrastructure that support the creative economy, how to better leverage global digital platforms to distribute creative products more effectively and finally government policies needed to support the overall development of the industry.

The conversation on intra-Africa trade has been dominated by the recently implemented game-changing African Continental Free Trade Agreement (AfCFTA) and its potential to position the region as the fastest growing in the world. This discussion will broaden the conversation and unpack the AfCFTA for what it is – a legal instrument to enhance intra-Africa trade – and what we can realistically expect from the agreement, in the context of existing regional economic networks and other trade instruments already in effect. The discussion will seek to address questions such as how Africa can unlock potential by building more viable regional value chains, how countries can overcome infrastructural differences impeding trade, and how payment innovation must align to facilitate cross-border exchange. Underpinning these reforms is the critical role of financing to not only bridge the infrastructure and investment gaps, but also offset the revenues generated by existing trade barriers. Lastly, the role of the private sector cannot be understated. The discussion will highlight the dual role the private sector has to play, both as traders and agents of innovation.

We go beyond the hype of venture building and block buster investment deals, back to the fundamentals of what it takes to build a large successful enterprise in Africa that can outlive the founders, generate sustained returns and become global players. How are incumbents keeping up with the competition and dynamism of well funded startups? How do muti generational businesses in Africa engage long term levers of governance, ESG and sustainability? What can we learn from the often silent contributors to our economies as we build the companies of the future today? This panel will delve into these pertinent questions from a myriad of perspectives from CEOs of multi generational billion dollar family businesses, corporate venture builders, and Africa's leading PE investors.