The Rise of African Music

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

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Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 

In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 

The possibilities are endless! 

Is the traditional private equity model compatible with Africa? In this candid fireside chat with Yemi Lalude, the Managing Partner of TPG's Africa team, we will have a frank discussion about not only the challanges investors in African private markets face, but also the collosal opportunities these markets present them. We will hear about how private capital deployed in Africa generates positive impact unlike anywhere else in the world and how Africa's growing technology sector presents private equity investors with an opportunity to invest in companies growing at rates very rarely seen elsewhere.

Real estate can be a vehicle to leap the African middle-class into financial prosperity. The challenges are recognizing the barriers, finding new opportunities, and enabling access. In this session, we will cover the needs for better planning, construction, and access through the lens of people involved in both the public and private spaces. We will conclude with practical guidelines for investing in affordable real estate from within and beyond the African borders at the personal and institutional level. Affordable does not mean low-quality; it means scalable and replicable for the masses. Innovators are making a difference through new construction-technologies, collaborating with government to minimize risks, and bringing unique means to connect capital for developers, buyers, and investors.