Breakout 2
Saturday
|
11:25 am
Aldrich 112

The Rise of African Music

Africa's narrative on the world stage today is being shaped as ground-breaking musicians, artists, journalists, blockbuster movies, tv shows and writers take center stage. This panel will discuss pertinent trends from across stakeholders in this culture - shaping ecosystem. As Africa accelerates into the future, this panel will present an insightful set of perspectives on the power of narrative and creativity to re-imagine and visualize the direction of progress. Our goal is to highlight how African music is showcased to the world, the challenges that exist and the forces that are at work to positively enhance the upward trajectory.

The Rise of African Music

Africa's narrative on the world stage today is being shaped as ground-breaking musicians, artists, journalists, blockbuster movies, tv shows and writers take center stage. This panel will discuss pertinent trends from across stakeholders in this culture - shaping ecosystem. As Africa accelerates into the future, this panel will present an insightful set of perspectives on the power of narrative and creativity to re-imagine and visualize the direction of progress. Our goal is to highlight how African music is showcased to the world, the challenges that exist and the forces that are at work to positively enhance the upward trajectory.

America/New_York
Mar 25, 2023 11:25 AM
Aldrich 112

Other Sessions

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Specials
Saturday
|
3:45 pm
Aldrich 107
Fintech in Africa: The End of the Beginning
Special Fireside Chat with McKinsey
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Fintech in Africa: The End of the Beginning

Africa’s fintech industry is coming of age. In the face of political and economic challenges and a global pandemic, fintech on the continent is booming. Come and listen to what comes next in the fintech space. Join Mayowa Kuyoro and Uzayr Jeenah, partners at McKinsey & Company, as they discuss the recent report on fintech in Africa.

America/New_York
Mar 25, 2023 3:45 PM
Aldrich 107
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Breakout 1
Saturday
|
10:15 am
Aldrich 109
Startup Negotiations
Achieving Superior Deal Terms for Startups in Africa – From Incorporation to Acquisition
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Startup Negotiations

This panel discussion will focus on negotiations for startups in the African business landscape. The panel will include a venture capitalist investor, a lawyer with expertise in startup law, and the founder of a successful startup. The discussion will explore best practices for negotiating with investors, partners, and suppliers in order to achieve favorable outcomes for startups. The panelists will also share their experiences and insights on navigating the unique challenges and opportunities presented by the African business environment.

America/New_York
Mar 25, 2023 10:15 AM
Aldrich 109
More Info
Lunches
Saturday
|
12:45 pm
Batten Hives
From 0 to 1 Million+ Followers
How to Leverage Social Media to Build Your Business in 2023
More Info

From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


America/New_York
Mar 25, 2023 12:45 PM
Batten Hives