Lunches
Saturday
|
12:45 pm
Batten Hives

From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


America/New_York
Mar 25, 2023 12:45 PM
Batten Hives

Speakers

No Speakers are assigned to this panel yet.

Other Sessions

More Info
Breakout 2
Saturday
|
11:25 am
Aldrich 112
The Rise of African Music
Advancing the Representation of African Music on the Global Stage
More Info

The Rise of African Music

Africa's narrative on the world stage today is being shaped as ground-breaking musicians, artists, journalists, blockbuster movies, tv shows and writers take center stage. This panel will discuss pertinent trends from across stakeholders in this culture - shaping ecosystem. As Africa accelerates into the future, this panel will present an insightful set of perspectives on the power of narrative and creativity to re-imagine and visualize the direction of progress. Our goal is to highlight how African music is showcased to the world, the challenges that exist and the forces that are at work to positively enhance the upward trajectory.

America/New_York
Mar 25, 2023 11:25 AM
Aldrich 112
More Info
Breakout 2
Saturday
|
11:15 am
Spangler Auditorium
Venture Capital and Studios
Launching and Investing in Early-Stage Ventures - Beyond the Hype and Back to the Basics
More Info

Venture Capital and Studios

$8 billion dollars later, what have we learned in the past decade about the enduring lessons of investing in and building successful early stage companies in Africa? Africa has seen a complete market cycle of boom and bust in the VC ecosystem, its first few exits and IPO, and a flurry of founders and media coverage. This panel features insights from serial founders, early stage VCs and leading accelerators. Expect to hear riveting insights on key questions including - What early stage investors have gotten right and wrong in choosing winners? How founders are getting wiser on choosing investors and achieving PMF? How the ecosystem will evolve as it unlocks new types of capital like venture debt and new models like studios?

America/New_York
Mar 25, 2023 11:15 AM
Spangler Auditorium
More Info
Breakout 3
Saturday
|
3:45 pm
Aldrich 108
Entrepreneurship through Acquisition
Unlocking Value and Powering African SMEs through Acquisition Entrepreneurship
More Info

Entrepreneurship through Acquisition

Although Entrepreneurship through Acquisition (ETA)— where entrepreneurs search for and acquire small, stable, cash-flow positive businesses with the intention to grow them over time—is becoming more popular, few “search funds” have been established in Africa. Indeed, there has been limited data to support the case for investing in African search funds and the benefits of this novel asset class. Still, ETA remains uniquely positioned to unlock value, find new talent, and accelerate the growth and development of SMEs—particularly family businesses—across the continent. This panel will focus on three key questions: (1) What makes Africa ripe for the growth of search funds? (2) How can the North American search fund model function on the continent? (3) What are the dynamics of operating and growing businesses under this model?

America/New_York
Mar 25, 2023 3:45 PM
Aldrich 108
No items found.