Lunches
Saturday
|
12:45 pm
Batten Hives

From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

‍

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

‍

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


America/New_York
Mar 25, 2023 12:45 PM
Batten Hives

Speakers

No Speakers are assigned to this panel yet.

Other Sessions

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Breakout 3
Saturday
|
3:45 pm
Aldrich 112
Doing Business in Africa
Demystifying the Business Landscape in Africa – A Dialogue between Private Actors and the Public Sector
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Doing Business in Africa

Doing business in Africa is tough work – myth or fact? It’s no doubt that African countries vary in terms of ease of doing business based on a myriad of factors. This panel will engage private investors, operators and public actors to unravel the nuances of investing on the continent and explore how to navigate an ever-evolving regulatory landscape. What are the key considerations for private players who want to set up operations in a country? What is the government's role in increasing the volume of local and international investments in African countries? How is the private sector innovating to collaborate with governments on investment promotion and policy? What do the private actors want from the government? What does the government feel its responsibility is? How do these overlap? How can we continue to drive dialogue that ensures alignment of incentives in doubling down on Africa’s growth

America/New_York
Mar 25, 2023 3:45 PM
Aldrich 112
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Breakout 3
Saturday
|
3:45 pm
Aldrich 110
Intra-Africa Trade
Realizing the Promise of the Largest Free Trade Market in Africa
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Intra-Africa Trade

The conversation on intra-Africa trade has been dominated by the recently implemented game-changing African Continental Free Trade Agreement (AfCFTA) and its potential to position the region as the fastest growing in the world. This discussion will broaden the conversation and unpack the AfCFTA for what it is – a legal instrument to enhance intra-Africa trade – and what we can realistically expect from the agreement, in the context of existing regional economic networks and other trade instruments already in effect. The discussion will seek to address questions such as how Africa can unlock potential by building more viable regional value chains, how countries can overcome infrastructural differences impeding trade, and how payment innovation must align to facilitate cross-border exchange. Underpinning these reforms is the critical role of financing to not only bridge the infrastructure and investment gaps, but also offset the revenues generated by existing trade barriers. Lastly, the role of the private sector cannot be understated. The discussion will highlight the dual role the private sector has to play, both as traders and agents of innovation.

America/New_York
Mar 25, 2023 3:45 PM
Aldrich 110
More Info
Keynotes
Friday
|
3:30 pm
Klarman Hall
Opening Keynote with Mostafa Terrab
Chairman of OCP Group
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Opening Keynote with Mostafa Terrab

America/New_York
Mar 24, 2023 3:30 PM
Klarman Hall
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