Lunches
Saturday
|
12:45 pm
Batten Hives

From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


America/New_York
Mar 25, 2023 12:45 PM
Batten Hives

Speakers

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Other Sessions

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Breakout 2
Saturday
|
11:25 am
Aldrich 110
Digital Infrastructure
Accelerating Africa’s Digitization through Targeted Infrastructure
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Digital Infrastructure

Africa is in the midst of a digital revolution: approximately 473 million Africans are online, and an additional 300 million will likely join them by 2025. Average download speeds in Africa doubled between 2015 and 2019, while data costs halved. Underpinning this growth is the installation of digital infrastructure (fiber optics, data centers, and more) serving the continent. In this panel, we will hear from the folks building that infrastructure. We will understand the history, opportunities, and challenges in this sector.

America/New_York
Mar 25, 2023 11:25 AM
Aldrich 110
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Breakout 3
Saturday
|
3:45 pm
Aldrich 109
Democratizing Energy Access
Accelerating Meaningful and Sustainable Energy Access across the Continent
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Democratizing Energy Access

There are currently 800 million people without access to energy in the world, 80% of them are in Africa. This lack of energy stifles economic growth and development. There are several reasons why access to energy remains a challenge across Africa – insufficient generation capacity, poor transmission and distribution infrastructure, lack of affordability and inadequate regulation. This panel seeks to discuss how the public and private sector can work together to solve Africa’s energy crisis.

America/New_York
Mar 25, 2023 3:45 PM
Aldrich 109
More Info
Specials
Friday
|
6:00 pm
Klarman Hall
New Venture Competition
Annual pitch competition to showcase the diversity of entrepreneurs making a difference on the continent today
More Info

New Venture Competition

As part of the conference, the Africa Business Club will be hosting the New Venture Competition which seeks to showcase the diversity of entrepreneurs making a difference on the continent today.

From the pool of over 380 applications, 10 finalists were  invited to pitch their business in front of over 1,000 attendees and receive feedback from a panel of experienced judges. The competition winner and runner-up, and third place will be awarded cash prizes of $30,000, 15,000, and $10,000, respectively.

America/New_York
Mar 24, 2023 6:00 PM
Klarman Hall
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