Lunches
Saturday
|
12:45 pm
Batten Hives

From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


America/New_York
Mar 25, 2023 12:45 PM
Batten Hives

Speakers

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Other Sessions

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Keynotes
Saturday
|
9:25 am
Klarman Hall
Talk with Fred Swaniker
Chairman, African Leadership Group
More Info

Talk with Fred Swaniker

America/New_York
Mar 25, 2023 9:25 AM
Klarman Hall
More Info
Breakout 1
Saturday
|
10:15 am
Aldrich 108
Bridges to the Diaspora
Unleashing the Socio-economic Power of the African Diaspora
More Info

Bridges to the Diaspora

At the center of long-standing debate is whether emigration from Africa has caused the continent more harm than good. According to reports, more than 70,000 skilled people leave the continent annually yet foreign inflows to the continent from Diasporan remittances have grown exponentially in the last decade to reach more than $50 billion each year. Beyond remittances, research has also shown that continuous engagement with the Diaspora can accrue additional benefits to the continent through increased trade, investment and knowledge transfer. Moreover, the Diaspora is also believed to have played a major role in promoting the adoption of African music and shaping the narrative of Africa on the global stage. This panel will discuss how Africa can strengthen its ties with the large Diasporan community around the world and foster deeper connections for mutual benefit. Does every country need a “Beyond the Return" campaign like Ghana or are there other creative levers the continent can pull to better engage its Diasporan community?

America/New_York
Mar 25, 2023 10:15 AM
Aldrich 108
More Info
Breakout 2
Saturday
|
11:25 am
Aldrich 110
Digital Infrastructure
Accelerating Africa’s Digitization through Targeted Infrastructure
More Info

Digital Infrastructure

Africa is in the midst of a digital revolution: approximately 473 million Africans are online, and an additional 300 million will likely join them by 2025. Average download speeds in Africa doubled between 2015 and 2019, while data costs halved. Underpinning this growth is the installation of digital infrastructure (fiber optics, data centers, and more) serving the continent. In this panel, we will hear from the folks building that infrastructure. We will understand the history, opportunities, and challenges in this sector.

America/New_York
Mar 25, 2023 11:25 AM
Aldrich 110
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