Lunches
Saturday
|
12:45 pm
Batten Hives

From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


America/New_York
Mar 25, 2023 12:45 PM
Batten Hives

Speakers

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Other Sessions

More Info
Specials
Friday
|
6:00 pm
Klarman Hall
New Venture Competition
Annual pitch competition to showcase the diversity of entrepreneurs making a difference on the continent today
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New Venture Competition

As part of the conference, the Africa Business Club will be hosting the New Venture Competition which seeks to showcase the diversity of entrepreneurs making a difference on the continent today.

From the pool of over 380 applications, 10 finalists were  invited to pitch their business in front of over 1,000 attendees and receive feedback from a panel of experienced judges. The competition winner and runner-up, and third place will be awarded cash prizes of $30,000, 15,000, and $10,000, respectively.

America/New_York
Mar 24, 2023 6:00 PM
Klarman Hall
More Info
Breakout 1
Saturday
|
10:15 am
Aldrich 112
The Creative Economy
Harnessing the Potential of Africa’s Creative Talent
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The Creative Economy

Broad and powerful, the creative industry in Africa holds great promise and spans multiple sectors including film, art, fashion, music, social media content creation, among others. This panel will engage different actors across the value chain on how to break down the barriers that are holding back the industry from achieving its full potential. In this discussion, we will cover the tailwinds that have supported the growth of African creative content so far, how to further increase access to financing for creative entrepreneurs, how to formalize the industry to better realize the economic benefits of its output, how to boost investment in the physical and digital infrastructure that support the creative economy, how to better leverage global digital platforms to distribute creative products more effectively and finally government policies needed to support the overall development of the industry.

America/New_York
Mar 25, 2023 10:15 AM
Aldrich 112
More Info
Keynotes
Friday
|
5:00 pm
Klarman Hall
The Tech Founder's Journey
Digging Deeper into What it Takes to Build a Tech Startup in Africa
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The Tech Founder's Journey

It is estimated that over $5 billion was invested across Africa in 2022 – the number of start-ups is growing quickly. As the ecosystem matures, the expectations are higher for founders in Africa. Join us for an intimate fireside with some of Africa’s leading start-up founders. We will delve deep into the highs and lows of being a founder – from building a world-class team, attracting customers, and fundraising, to maintaining self-care.

America/New_York
Mar 24, 2023 5:00 PM
Klarman Hall
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